| Title | THE VIRTUAL FENCE PROJECT |
| Brand | SEUB NAKHASATHIEN FOUNDATION |
| Product / Service | SEUB NAKHASATHIEN FOUNDATION |
| Category | D08. Non-formatted digital outdoor |
| Entrant | CJ WORX Bangkok, THAILAND |
| Entrant Company | CJ WORX Bangkok, THAILAND |
| Advertising Agency | CJ WORX Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Saharath Sawadatikom | CJ WORX CO./LTD. | Chief Creative Officer |
| Chawana Praesrisakul | CJ WORX CO./LTD. | General Manager |
| Jinn Powprapai | CJ WORX CO./LTD. | Managing Director |
| Saharath Sawadatikom | CJ WORX CO./LTD. | Art Director |
| Chotika Ophaswongse | CJ WORX CO./LTD. | Art Director |
| Thanasorn Janekankit | CJ WORX CO./LTD. | Copywriter |
| Palap Sa/Ngaim | CJ WORX CO./LTD. | Copywriter |
| Thanawat Klinadung | CJ WORX CO./LTD. | Account Director |
| Jitvisut Juthavijitra | CJ WORX CO./LTD. | Account Manager |
| Supalak Threemek | CJ WORX CO./LTD. | Digital Designer |
| Nutcha Mauthorn | CJ WORX CO./LTD. | Project Manager |
| Varamol Chanakitkarnchai | CJ WORX CO./LTD. | Web Designer |
| Thanawat Soisakhoo | CJ WORX CO./LTD. | Web Programmer |
| Wichit Auttaponpijit | CJ WORX CO./LTD. | Flash Programmer |
| Nichapat Ratanapraphat | CJ WORX CO./LTD. | Digital Strategic Planning Manager |
Background: In the past 30 years, Thailand had lost more than a quarter of forest area. Protected forests were trespassed and turned into resorts, farms, and golf courses because the boundaries between “legal” and “illegal” were never clearly defined. Creative Execution: The world's first location-based media on dropped pins. To protect the forest, the troop enters the protected area to drop pins and names the pin "This area is a part of the protected forest. Check-in and share this location if you see any trespass." Then all dropped pins become virtual media. When people come to the area and check-in, they will see the message which they can share to help spread the message.