| Title | SAFE DRIVING PROGRAM - CAR CRASH |
| Brand | SAMSUNG |
| Product / Service | S-DRIVE |
| Category | D03. Special Build |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising Agency | LEO BURNETT SYDNEY, AUSTRALIA |
| Media Agency | STARCOM MEDIAVEST GROUP Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mark Tutssel | Leo Burnett Chicago | Global Chief Creative Officer |
| Andy Dilallo | Leo Burnett Sydney | Chief Creative Officer |
| Grant Mcaloon | Leo Burnett Sydney | Creative Director |
| Vince Lagana | Leo Burnett Sydney | Creative Director |
| Justin Carew | Leo Burnett Sydney | Art Director |
| Iggy Rodriguez | Leo Burnett Sydney | Copywriter |
| Adrian Gunadi | Leo Burnett Sydney | Executive Producer |
| Ronald Regis | Leo Burnett Sydney | Producer |
| Danny Eastwood | The Pool Collective | Photographer |
| The Pool Collective | The Pool Collective | Production Company |
| Yippee Ki Yay | Yippee Ki Yay | Production Company |
| Suzie Baker | Leo Burnett Sydney | Group Business Director |
| Grace Kluver | Leo Burnett Sydney | Account Manager |
| Arno Lenior | Samsung | Chief Marketing Officer |
| Bianca Da Silva | Samsung | Marketing |
3 text crash installations were setup around Newcastle.