Execution

When users arrived at the crossing, they can join the event by scanning the QR code on the spot. They will automatically join a queue, and will be notified via their smartphone when it is their turn. By swiping their smartphone, the fireworks will launch from their smartphone onto the huge digital display. Moreover, the users just have to go to a website on their phone to participate. Without the hassle to download app, it is quicker and easier for user to participate. Users can also customize the colours of the fireworks, and launching fireworks shaped like their SNS icon. The newly upgraded display not only has four times the pixel density, but is also able to communicate two-ways with PC and smartphone. We were asked to come up with a proposal that uses these new features to rejuvenate the Shibuya area. The event was broadcasted live online, and the fireworks could also be seen from far away.