| Title | ANIMAL CONFIRMED |
| Brand | GOLDEN LAND WANGKANAI GROUP |
| Product / Service | O ORGANIC GRO ORGANIC PLANT FOOD |
| Category | D07. Digital screens |
| Entrant | DENTSU (THAILAND) Bangkok, THAILAND |
| Entrant Company | DENTSU (THAILAND) Bangkok, THAILAND |
| Advertising Agency | DENTSU (THAILAND) Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Nisa Mujjalintrakool | Dentsu Thailand) Ltd. | Executive Creative Director |
| Adul Bornvornsrisakul | Dentsu Thailand) Ltd. | Deputy To Executive Creative Director |
| Akk Phapongskasem | Dentsu Thailand) Ltd. | Assistant Creative Director |
| Uraiwan Pongthavornsawat | Dentsu Thailand) Ltd. | Copywriter |
| Pilan Subhasri | Dentsu Thailand) Ltd. | Senior Art Director |
| Panote Wangchaiya | Dentsu Thailand) Ltd. | Creative Group Head |
| Chotiwat Thanasuwan | Dentsu Thailand) Ltd. | Art Director |
| Sasie Vadhanapanich | Dentsu Thailand) Ltd. | Chief Strategy Officer |
O Organic Gro is a brand with environmental commitment, so we came up with an idea that allowed our 'World Mate' to confirm the product safety. First, we used animal food to write an invisible message on a paper and buried it in area using O Organic Gro. When soil animals came to bite the paper, it meant the O Organic Gro area was safe. The appearing message became a communication from animals, which would call attention from people. We broadcasted the process on digital billboards and on screens of vending machines. All channels were in potential locations of target.