| Title | VAMPIRE SHADOW |
| Brand | TAIKA WAITITI |
| Product / Service | WHAT WE DO IN THE SHADOWS |
| Category | D08. Non-formatted digital outdoor |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Production Company | ASSEMBLY Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Mark Dalton | Clemenger BBDO | Art Director |
| Mike Gwyther | Clemenger BBDO | Copywriter |
| Matt Barnes | Clemenger BBDO | Account Executive |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Jeff Nusz | Assembly | |
| Matt Von Trott | Assembly | |
| Jonny Kofoed | Assembly |
Brief: Interrupt people on their way home from work and get them to consider buying tickets to What We Do In The Shadows instead – a spoof vampire film from the creators of Boy and Flight of the Conchords. Idea: In the movie the vampires love dancing. So we created software that turned your shadow into a vampire. We then hit the streets with a projector, and challenged people to show us their best vampire dance moves.