| Title | EX MARKET |
| Brand | IUM |
| Product / Service | SOCIAL DATING SERVICE |
| Category | D06. Interactive outdoor experiences |
| Entrant | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Entrant Company | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Advertising Agency | DAEHONG COMMUNICATIONS Seoul, SOUTH KOREA |
| Name | Company | Position |
|---|---|---|
| Sunmi Park | Daehong Communications | Chef Creative Director |
| Gunwoong Choi | Daehong Communications | Open Director |
| Wongi Ryu | Daehong Communications | Art Director |
| Simon Lee | Daehong Communications | Contents Director |
| Jihyun Im | Daehong Communications | Art Director |
| Iljin Ko | Daehong Communications | Digital Creator |
| Ahram Shin | Daehong Communications | Storyteller |
| Kyungeun Jung | Daehong Communications | Copywriter |
| Soyeon Lee | Daehong Communications | Copywriter |
| Yuhwan Jo | Daehong Communications | Art Diretor |
| Yerim Heo | Daehong Communications | Art Diretor |
| Yoonsoo Jo | Yond Pictures | Director |
| Eunji Lee | Yond Pictures | Production Design |
| Jaeyoung Park | Yond Pictures | Director Of Photography |
| Youngrae Cho | Yond Pictures | Assisdent Director |
| Yongho Lee | Yond Pictures | Sound Design/Arrangement |
IUM is a leading brand in Social Dating Service industry in Korea. IUM has been researching love relationships and discovered an interesting fact. According to research, most of the respondents answered that they kept them for no reason, however they do not use them either. This meant people who had broken up were stuck with their past.