| Title | HONDA H2O |
| Brand | HONDA |
| Product / Service | HONDA FCX |
| Category | D02. Small Scale Special Solutions |
| Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
| Entrant Company | LEO BURNETT MELBOURNE, AUSTRALIA |
| Advertising Agency | LEO BURNETT MELBOURNE, AUSTRALIA |
| Media Agency | ZENITHOPTIMEDIA Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jason Williams | Leo Burnett Melbourne | Executive Creative Director |
| Sarah Mcgregor | Leo Burnett Melbourne | Head Of Copy |
| Matt Portch | Leo Burnett Melbourne | Senior Designer |
| John Trifonopoulos | Leo Burnett Melbourne | Production Manager |
| Khia Croy | Leo Burnett Melbourne | Account Manager |
| Chris Ivanov | Leo Burnett Melbourne | Group Account |
| Jason Miller | Honda Australia | General Manager Communication And Customer |
| Melissa Alterelli | Honda Australia | Advertising Manager |
The activation was run in Australian Cinemas, where bottles of H2O branded water were given out to patrons. Placed in the drink holders of their cinema seats, what looked like simply a free bottle of water contained a more surprising message.