ALTERNATIVE MEDICINE KIT

TitleALTERNATIVE MEDICINE KIT
BrandMAYNILAD
Product / ServiceMAYNILAD
CategoryD02. Small Scale Special Solutions
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES
Production Company A DIFFERENT STORY Makati City, THE PHILIPPINES

Credits

Name Company Position
Marcus Rebeschini Y&R Asia Chief Creative Officer/Asia
Badong Abesamis Y&R Philippines Chief Creative Officer
Sandy Salurio Y&R Philippines Executive Art Director
Nonie Azores Y&R Philippines Creative Director
Flerika Villagracia Y&R Philippines Art Director
Jon Salutal Y&R Philippines Art Director
Mary Buenaventura Y&R Philippines Chief Executive Officer
Agnes Almasan Y&R Philippines Account Director
Kristine Reyes Y&R Philippines Account Supervisor
Ariel Bautista Y&R Philippines Print Producer
Carlos Averion Y&R Philippines Studio Manager/Final Artist
Buddy Dizon Y&R Philippines Final Artist
Ringo Francia Y&R Philippines Final Artist

Execution

To help impoverished Filipinos, Maynilad – the company that supplies clean water to the Philippine capital – went onground and gave away an alternative medicine kit to thousands of Filipino, demonstrating the power of clean water. After all science has combined the effectiveness of centuries old remedies that use clean water to end stomach pains, relieve skin eruptions, soothe sore throat and even pain, heal cough and cure diarrhea.