| Title | FACE_IN |
| Brand | THE PROCTER & GAMBLE COMPANY OF JAPAN |
| Product / Service | PANTENE |
| Category | D07. Digital screens |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | IMG SRC Tokyo, JAPAN |
| Production Company 2 | DENTSU TEC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| George So Sugitomo | DENTSU INC. | Creative Director/Planner |
| Naru Kudo | DENTSU TEC INC. | Agency Producer |
| Naoki Mori | DENTSU INC. | Agency Producer |
| Kazuhiro Shida/Miwa Sasaki | DENTSU INC. | Planner/Copywriter/Strategic Planner |
| Noriaki Okada | DENTSU INC. | Technical Director |
| Nao Otani/Noriko Osumi | DENTSU INC. | Copywriter/Planner |
| Mai Shibatani | DENTSU INC. | Art Director |
| Taku Shimizu | DENTSU INC. | Agency Producer |
| Shunichi Ishigami | DENTSU INC. | Agency Producer |
| Chisato Matsumoto/Kei Inomata/Sacha Robertson | DENTSU INC. | Account Executive |
| Arata Kanbayashi | IMG SRC Inc. | Producer |
| Tatsuhiko Akutsu/Kosuke Kita | IMG SRC Inc. | Project Manager |
| Toshihito Echizenya | IMG SRC Inc. | Technical Director |
| Hiroaki Kitamura/Yuhei Yamamoto/Teruo Nakanishi | IMG SRC Inc. | Front/End Developer |
| Masanori Mori | IMG SRC Inc. | Director |
| Orie Azuma | J.C.SPARK | Designer |
| Junpei Katayma/Eiji Yamanishi | Cinematographer | |
| Yusuke Mori | AOI Pro.inc. | Production Producer |
| Shogo Uchiyama/Seiji Kofune | Editor | |
| Ai Tojima | Retoucher |
Outdoor Execution: The technology was installed in digital signage in Tokyo. Normally the signage will show a still photo of a woman with beautiful hair looking backwards. But when a registered participant stands in front, the woman in the signage will turn around to look forward at you. Showing a personalized message from PANTENE with their name inside. It was also combined with digital mirrors and at several events. When the participants use the new PANTENE hair oil in front of the mirror, their name will be called out correctly from their own personal avatar using synthesized sounds. “face_in” was also combined with a special vending machine, so when the participant’s face was detected a PANTENE bottle would pop out.