Title | BACARDI BUZZER |
Brand | BACARDI INDIA |
Product / Service | BACARDI |
Category | D06. Interactive outdoor experiences |
Entrant | WEBCHUTNEY Gurgaon, INDIA |
Entrant Company | WEBCHUTNEY Gurgaon, INDIA |
Advertising Agency | WEBCHUTNEY Gurgaon, INDIA |
Name | Company | Position |
---|---|---|
Ankush Manchanda | Bacardi | Senior Digital Manager |
Gurbaksh Singh | Webchutney | Creative Director |
Saransh Singh | Webchutney | Senior Art Director |
Robi Banerjee | Webchutney | Copywriter |
Subhashree Das | Webchutney | Account Supervisor |
Mandeep Singh | Webchutney | Software Engineer |
Hemant Singh | Webchutney | Flash Designer |
Akshay Raheja | Webchutney | Av Expert |
Festival goers at NH7, want to take cool memorabilia back from India’s biggest music festival. But how does one really go about doing this? Presto! Bacardi Buzzer, a way to get revelers to participate massively to win together. We placed a Buzzer button at the most happening place at NH7 Weekender: The Bar. You pressed it every time you got a drink, which filled up a huge screen in real-time. Every time the liquid reached a pre-set level on the screen, patrons unlocked epic rewards from extended happy hours to free drinks and more.