BACARDI BUZZER

TitleBACARDI BUZZER
BrandBACARDI INDIA
Product / ServiceBACARDI
CategoryD06. Interactive outdoor experiences
EntrantWEBCHUTNEY Gurgaon, INDIA
Entrant Company WEBCHUTNEY Gurgaon, INDIA
Advertising Agency WEBCHUTNEY Gurgaon, INDIA

Credits

Name Company Position
Ankush Manchanda Bacardi Senior Digital Manager
Gurbaksh Singh Webchutney Creative Director
Saransh Singh Webchutney Senior Art Director
Robi Banerjee Webchutney Copywriter
Subhashree Das Webchutney Account Supervisor
Mandeep Singh Webchutney Software Engineer
Hemant Singh Webchutney Flash Designer
Akshay Raheja Webchutney Av Expert

Execution

Festival goers at NH7, want to take cool memorabilia back from India’s biggest music festival. But how does one really go about doing this? Presto! Bacardi Buzzer, a way to get revelers to participate massively to win together. We placed a Buzzer button at the most happening place at NH7 Weekender: The Bar. You pressed it every time you got a drink, which filled up a huge screen in real-time. Every time the liquid reached a pre-set level on the screen, patrons unlocked epic rewards from extended happy hours to free drinks and more.