Title | RICE-CODE |
Brand | INAKADATE VILLAGE |
Product / Service | RICE-CODE |
Category | D03. Special Build |
Entrant | HAKUHODO Tokyo, JAPAN |
Entrant Company | HAKUHODO Tokyo, JAPAN |
Advertising Agency | HAKUHODO Tokyo, JAPAN |
Production Company | NIPPON MOVIE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuhiro Suda | HAKUHODO INC. | Executive Creative Director |
Airo Takanohashi | HAKUHODO INC. | Executive Creative Director |
Takahiro Eguchi | HAKUHODO INC. | Creative Director |
Masako Shimizu | HAKUHODO INC. | Copywriter |
Kei Nakamura | HAKUHODO INC. | Copywriter |
Keita Kojima | HAKUHODO INC. | Art Director |
Masateru Kametani | HAKUHODO INC. | Project Curator |
Takatoshi Asari | INAKADATE VILLAGE OFFICE | Project Producer |
Akihiro Okada | SHAKE INC. | Technical Advisor |
Hirochika Matsuo | ANTS INC. | Technical Director |
Takehito Shiina | NIPPON MOVIE CO.,LTD. | Production Producer |
Koki Yamaguchi | NIPPON MOVIE CO.,LTD. | Production Manager |
Tomohiro Matsumoto | ROOT-WORKS INC. | Editor |
Takashi Anbo | TOHOKU HAKUHODO INC. | Agency Producer |
Keito Shinada | Cinematographer |
A small village in northeast Japan famous for rice, Inakadate, was struggling with aging and declining population along with drop in rice sales. To save the village, we created huge art pictures in rice fields. We then developed a new technology called "rice-code," which let visitors scan the rice art with their phones like a QR code and purchase the rice. "rice-code" transformed a scene into a brand new selling place. The project successfully attracted 251,320 visitors, about 30 times the population of the village and sales jumped dramatically. Ground, the men’s most primitive outdoor media, became the newest.