| Title | MODEL COMMUTERS |
| Brand | PUBLIC TRANSPORT VICTORIA |
| Product / Service | TRAVEL ETIQUETE |
| Category | D05. Transit |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | GPYR | Chief Creative Officer |
| Ben Coulson | GPYR | Executive Creative Director |
| Evan Roberts | GPYR | Creative Director |
| Shane Dawson | GPYR | Art Director |
| Aaron Pepper | GPYR | Senior Copywriter |
| Jess Thompson | GPYR | Agency Producer |
| Ian Sawers | GPYR | Group Account Director |
| Matilda Hobba | GPYR | Account Director |
| Preet Panasar | GPYR | Account Executive |
| Daria Asmolova | GPYR | Strategist |
We created life-sized model train figurines and placed them on trains, trams and buses to demonstrate correct etiquette onboard Victorian public transport in an effort to improve the commuter experience.