| Title | HUMAN WALKING PROGRAM |
| Brand | LOST DOGS HOME |
| Product / Service | DOG SHELTER |
| Category | D04. Live Advertising & Events |
| Entrant | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Entrant Company | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Advertising Agency | GEORGE PATTERSON Y&R Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ben Coulson | GPYR | Chief Creative Officer |
| Ben Coulson | GPYR | Executive Creative Director |
| Evan Roberts | GPYR | Creative Director |
| Jake Barrow | GPYR | Senior Art Director |
| Matt Lawson | GPYR | Copywriter |
| Katie Britton | GPYR | Copywriter |
| Daniel Smith | GPYR | Senior Digital Account Manager |
| Katy Greening | GPYR | Senior Account Manager |
| Tristan Rennick | GPYR | Account Executive |
| Katherine Muir | GPYR | Producer |
The Human Walking Program was an event designed to help desk-bound office workers break the shackles of sedentary corporate life by letting an adoption dog take them for a lunchtime walk. The event was held in the middle of Melbourne’s financial district and aimed to reposition shelter dogs as a positive influence in peoples lives while trying to get them adopted