| Title | THE BREEDING GROUND |
| Brand | TAMPINES TOWN COUNCIL |
| Product / Service | DENGUE AWARENESS |
| Category | D02. Small Scale Special Solutions |
| Entrant | LOWE SINGAPORE, SINGAPORE |
| Entrant Company | LOWE SINGAPORE, SINGAPORE |
| Advertising Agency | LOWE SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Dominic Stallard | Chief Creative Officer | |
| Liong Khoon Kiat | Art Director | |
| Josh Armstrong/Simon Horn/Knox Balbastro | Copywriter | |
| Emmanuel Pang | Designer | |
| Emmanuel Pang/Liong Khoon Kiat | Illustrator | |
| Emmanuel Pang/Liong Khoon Kiat | Typographer | |
| Pamela Phang/Esther Yeo | Agency Producer | |
| Jacqueline Wong | Production Manager | |
| Merwin Chew/Gonzalo Olivera | Account Supervisor | |
| Sara Templeman | Account Manager | |
| Goh Ying Ying | Property Executive | |
| Elysha Chua | Account Executive | |
| Rupen Desai | Lowe Asia Pacific | Regional President |
| Azmi Jaffar | The Gunnery | Executive Producer |
| Evan Roberts | The Gunnery | Creative Director/Sound Engineer |
| Johnny Chuah | VHQ Post | Editor |
| Derri Ng | VHQ Post | Executive Producer |
| Gabriel Pang | Videographer |
We sprayed a water resistant polymer over stencils in 25 high-traffic locations in Tampines and when it rained, the water dispersed around the dry spray, revealing the message to the Tampines community. These stencils turn stagnant water, the major breeding ground for Dengue, into the medium for communication, showing the direct relationship between stagnant water, mosquitoes and Dengue.