Execution

Here, S-OIL took the idea and created the Lose Weight Campaign. This campaign rewarded drivers who had cars that weighed in at the recommended levels with special prizes and gift vouchers. First they measured the weight of the vehicles that came in for a fill up, without the driver noticing. Once the weighing and fueling process was completed, which didn’t take much time, S-Oil showed the car’s weight to the each driver. When the car was over the recommended weight, S-Oil would ask the driver to check their trunk first. Here, to many of the owner’s amazement, they discovered many different things that added unnecessary weight to their vehicle, and many things that happen been left there for a very long time long forgotten. Because of this, we educated those drivers about the relation that a car’s weight has on fuel efficiency. We’d reward system in place, we’d hope to encourage those drivers keep their car’s light the next time they’d come to fill up.