| Title | REINVENTING THE AUTOGRAPH |
| Brand | ADIDAS |
| Product / Service | SPORTSWEAR |
| Category | D04. Live Advertising & Events |
| Entrant | TBWA\SINGAPORE, SINGAPORE |
| Entrant Company | TBWA\SINGAPORE, SINGAPORE |
| Advertising Agency | TBWA\SINGAPORE, SINGAPORE |
| Production Company | SIX TOES Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Hagan De Villiers | TBWA/Singapore | Creative Director |
| James Holman | TBWA/Singapore | Copywriter |
| Nuno Teixeira | TBWA/Singapore | Art Director |
| Peter Etheridge | TBWA/Singapore | Account Director |
| Steven Watson | TBWA/Singapore | Planner |
| Haydn Evans | Six Toes | Executive Producer |
| Erasmus William | Six Toes | Videographer/Editor |
| Ed Cryer | TBWA/Singapore | Videographer/Sound |
| Jake Tesoro | TBWA/Santiago Mangada Puno | Creative Team |
| Nino Reyes | TBWA/Santiago Mangada Puno | Creative Team |
| Francis Bagnes | TBWA/Santiago Mangada Puno | Agency Producer |
| Anne Rodrigues | TBWA/Santiago Mangada Puno | Agency Producer |
| Maan De La Cruz | TBWA/Santiago Mangada Puno | Agency Producer |
| TBWA/Santiago Mangada Puno | Technical Development | |
| Tadpole Inc | Technical Directors | |
| RSA | Event Logistics |
We wrote a new program to track ball movement, so that lucky fans who were chosen to play one-on-one against Dwight would receive a very special type of signature a unique autograph created around them, as Dwight drove to the hoop. The designs were printed onto adidas shirts and memorabilia in real-time, for the fans to take home.