| Title | BIGGEST McDONALD’S MONOPOLY GAMEBOARD |
| Brand | McDONALD'S RESTAURANTS (HONG KONG) |
| Product / Service | McDONALD'S |
| Category | E01. Integrated Campaigns led by Outdoor |
| Entrant | OMD HONG KONG, HONG KONG |
| Advertising Agency | DDB GROUP HONG KONG, HONG KONG |
| Media Agency | OMD HONG KONG, HONG KONG |
| Entrant Company | OMD HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Germaine Tse | OMD Hong Kong | Business Director |
| Tiffany Cheng | OMD Hong Kong | Group Head |
| Eppie Tsang | OMD Hong Kong | Buying Manager |
| Pez Mo | OMD Hong Kong | Senior Buyer |
| Queenie Shek | OMD Hong Kong | Senior Digital Planner |
| Verna Kwan | OMD Hong Kong | Media Buyer |
| Jeffry Gamble | DDB Group Hong Kong | Executive Creative Director |
| Gladys Chin | DDB Group Hong Kong | Group Account Director |
Gigantic silver token trucks that paraded along Hong Kong's roads in the midst of real traffic, while On the street level, Mr MONOPOLY(s) gave out 'dollar notes' (free upsize coupons) to everyone to keep on playing. We also turned the entire high-traffic cross-harbor tunnel toll area was transformed into MONOPOLY's iconic properties