Title | FUNFAIR IN YOUR MOUTH EVENT |
Brand | EBARA FOODS INDUSTRY |
Product / Service | EBARA VEGETABLE PICKLING BASE |
Category | D06. Interactive outdoor experiences |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising Agency | BEACON COMMUNICATIONS Tokyo, JAPAN |
Production Company | SYNARIO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kohei Kawasaki | Beacon/Leo Burnett Tokyo | Creative Director/Planner |
Yasuaki Kakehi | Plaplax | Planner/Technical Director |
Motoshi Chikamori | Plaplax | Planner |
Yongbom Seo | Beacon/Leo Burnett Tokyo | Account Planner |
Jun Oizumi | Beacon/Leo Burnett Tokyo | Art Director |
Tomohiko Nakano | Beacon/Leo Burnett Tokyo | Copywriter |
Yuya Konishi | Synario | Event Producer |
Shigeru Odashima | Synario | Event Producer |
Yuta Sato | Amana | Film Producer |
Shuntaro Yoshii | Amana | Film Producer |
Junichi Yamaoka | Keio University SFC | Device Engineer |
Tomonori Oki | Beacon/Leo Burnett Tokyo | Web Engineer |
Kazuhiro Hamakawa | Beacon/Leo Burnett Tokyo | Web Designer |
Choei Torii | Beacon/Leo Burnett Tokyo | Digital Strategist |
Kangarou Suzuki | Sound Designer | |
Motokazu Ono | Sound Designer |
Introducing 'FUNFAIR IN YOUR MOUTH'. We built new attractions inside theme parks across Japan. Collaborating with a professor of technology, we invented a Virtual Reality device that turned regular vegetables into action packed excitement with a new way of utilizing bone conduction technology, which turns vibrations on the bone into sound. Through the connected vibration conductor, when kids bite vegetables, they can hear firework blasts, or Race cars zooming around. The brain perceives the conduction, transferred via the teeth and tongue, as a sound signal. Young parents' feedback was very positive to have their kids enjoying vegetables in a fun way.