| Title | THE SEATBELT CREW |
| Brand | CHANNEL V / STAR TV |
| Product / Service | ROAD SAFETY AWARENESS |
| Category | D04. Live Advertising & Events |
| Entrant | OGILVY & MATHER INDIA Mumbai, INDIA |
| Entrant Company | OGILVY & MATHER INDIA Mumbai, INDIA |
| Advertising Agency | OGILVY & MATHER INDIA Mumbai, INDIA |
| Production Company | RGBA STUDIOS Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Abhijit Avasthi | Ogilvy And Mather India | National Creative Director |
| Rajiv Rao | Ogilvy And Mather India | National Creative Director |
| Zenobia Pithawalla | Ogilvy And Mather India | Executive Creative Director |
| Ryan Mendonca | Ogilvy And Mather India | Associate Creative Director |
| Vishal Bagade | Ogilvy And Mather India | Associate Creative Director |
| Francis Thomas | Ogilvy And Mather India | Copywriter |
| Ritik Sachdev | Ogilvy And Mather India | Art Director |
| Nithin Narayan | Ogilvy And Mather India | Art Director |
| Faramarz Wankadia | RGBA Studios India | Director/Producer |
| Vikas Munipalle | Freelancer | Director Of Photography |
| Manohar Nayak | Lingo India` | Sound Producer |
| Roshan Machado | Freelancer | Music Director |
| Prashant Bhise | Freelancer | Editor |
| Kapil Bhatia | Mango Orange Films | Production Manager |
| Rohit Sharma | RGBA Studios India | Line Producer |
To get motorists to wear their seat belts, we used the help of people who spent a lot of time at traffic signals- hijras (Indian transgenders) Indian transgenders are not like their counterparts elsewhere in the world. Indians consider them sacred, touched by god, and their blessings are considered auspicious. That's why many of them make their living exchanging blessings for cash at traffic signals. We got hijras to deliver a seat belt safety briefing to motorists at traffic signals. Except, we got them to do it in the same way flight attendants would deliver a flight safety briefing.