| Title | LISTEN WITH RESPECT |
| Brand | SONY PHILIPPINES |
| Product / Service | SONY MDR HEADPHONES |
| Category | D06. Interactive outdoor experiences |
| Entrant | OGILVY & MATHER PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company | OGILVY & MATHER PHILIPPINES Makati City, THE PHILIPPINES |
| Advertising Agency | GEOMETRY GLOBAL Taguig City, THE PHILIPPINES |
| Advertising Agency 2 | OGILVY & MATHER PHILIPPINES Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Richmond Walker | Ogilvy/Mather Philippines | Group Executive Creative Director |
| Marc Devera | Geometry Global | Art Director |
| Michael Sicam | Ogilvyone Worldwide | Art Director |
| Lito Gemora | Ogilvy/Mather Philippines | Art Director |
| Mick Enrique | Ogilvy/Mather Philippines | Art Director |
| Richmond Walker | Ogilvy/Mather Philippines | Copywriter |
| Mike Garcia | Geometry Global | General Manager |
| Marie Aquino | Account Manager | |
| Jan Calleja | Artist | |
| Ricky Ambagan | Artist | |
| Erwin Pascual | Artist | |
| Jan Ernst Pascual | Artist | |
| Albers Pascual | Artist | |
| Ces Raquel | Print Producer | |
| Wishnie Torres | Redworks Manila | Broadcast Producer |
| Toto Chichioco | Redworks Manila | Junior Broadcast Producer |
At the Sony MDR event more 300 music fans, artists and media invitees sampled headphones, and images of the posters on were spread across Instagram and Twitter. Interest spiked with #musicdeservesrespect trending on the night. The posters were also installed in four Universities, and several Sony Stores across Manila.