Title | THE SELF-LESS MIRROR |
Brand | HEINEKEN BROUWERIJEN TAIWAN BRANCH |
Product / Service | HEINEKEN |
Category | D01. Non-standard indoor advertising |
Entrant | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | LEO BURNETT TAIWAN Taipei, CHINESE TAIPEI |
Media Agency | MEDIALAND DIGITAL STRATEGY Taipei, CHINESE TAIPEI |
Production Company | BLUE MOON FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Murphy Chou | Leo Burnett Taiwan | Chief Creative Officer |
Angus Tsai | Leo Burnett Taiwan | Creative Partner |
Kyle Chiu | Leo Burnett Taiwan | Creative Director |
York Chiu | Leo Burnett Taiwan | Associate Creative Director |
Elven Liu | Leo Burnett Taiwan | Senior Art Director |
Mary Tso | Leo Burnett Taiwan | Art Director |
Murphy Chou | Leo Burnett Taiwan | Copywriter |
Juno Yeh | Leo Burnett Taiwan | Copywriter |
May Chiu | Leo Burnett Taiwan | Creative Service Director |
Kevin Lu | Leo Burnett Taiwan | Agency Producer |
Jason Shen | Leo Burnett Taiwan | Vice President |
Dennis Chou | Leo Burnett Taiwan | Account Director |
Kate Liang | Leo Burnett Taiwan | Associate Account Director |
Ella Ko | Leo Burnett Taiwan | Account Manager |
Zoe Tang | Leo Burnett Taiwan | Account Executive |
Ging-Zim Lo | Blue Moon Film Production | Director |
Li-Yuan Bai | Blue Moon Film Production | Executive Producer |
Zhe-Qiang Lin | Blue Moon Film Production | Director Of Photography |
Hui-Qin Ye | Blue Moon Film Production | Producer |
Baimei Zhangjian | Mindbiz Post Production | Editor |
After the club is closed, we divided the washroom into two, both of which looked exactly the same. A piece of transparent glass, “The Mirror”, was inserted in-between, with hidden cameras installed around it. Two pairs of twins were arranged to stand in front of “The Mirror” on both sides to perform synchronized acting to create the illusion of mirrored image. Drunks going in and out of the restroom discovered that they could not see themselves in the mirror. They felt confused, frustrated, and were eager to find out why. Meanwhile, “Can’t see yourself? You’ve had too much to drink.” was reflected onto “the mirror” to stress our proposition of “Dance More, Drink Slow”.