| Title | MAKING CLOTHING DONATION INSTANTLY REWARDING |
| Brand | CHINA FOUNDATION FOR POVERTY ALLEVIATION |
| Product / Service | DONATION BOX |
| Category | D03. Special Build |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Production Company | QLAND AD BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Graham Fink | Ogilvy Beijing | Creative Director |
| Juggi Ramakrishnan | Ogilvy Beijing | Creative Director |
| Jiankai Lu | Ogilvy Beijing | Creative Director |
| Wilson Chow | Ogilvy Beijing | Creative Director |
| Juggi Ramakrishnan | Ogilvy Beijing | Copywriter |
| Lianhui Hao | Ogilvy Beijing | Copywriter |
| Chenghao Xie | Ogilvy Beijing | Art Director |
| Morris Ku | Ogilvy Beijing | Art Director |
| Soonguan Poh | Ogilvy Beijing | Art Director |
| Xiangzhi Wu | QLAND AD | Designer |
| Wei Chen | QLAND AD | Designer |
| Zhenguo Quan | Ogilvy Beijing | Retoucher |
| Xiaohang Liu | Ogilvy Beijing | Photographer |
| Jian Miao | Ogilvy Beijing | Photographer |
| Morris Ku | Ogilvy Beijing | Camera Operator/Video Editor |
| John Chan | Ogilvy Beijing | Camera Operator Video Editor |
| Lingbo Wang | Ogilvy Beijing | Camera Operator |
| Michael Chang | Ogilvy Beijing | Business Director |
| Tim Zhang | Ogilvy Beijing | Producer/Account Manager |
We designed new donation boxes with life-size portraits of poor children from two of China’s poorest provinces - Guangxi and Yunnan. The torsos of the children were printed on the inside back of the boxes, behind a transparent front layer. From afar, there seemed to be nothing unusual about the portraits, but when people dropped clothes in the boxes, the children appeared to wear them at once. Many donors remarked that seeing the real children touched them deeply. They said that seeing the children wear the donated clothes right on the boxes was heartwarming.