Title | HANDGUNS |
Brand | ENVIRONMENTAL PROTECTION AUTHORITY |
Product / Service | ENVIRONMENTAL PROTECTION AUTHORITY |
Category | A16. Public service messages and charities |
Entrant | OGILVY & MATHER Auckland, NEW ZEALAND |
Entrant Company | OGILVY & MATHER Auckland, NEW ZEALAND |
Advertising Agency | OGILVY & MATHER Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Angus Hennah | Ogilvy And Mather NZ | Executive Creative Director |
Rupert Hancock | Ogilvy And Mather NZ | Creative Director | Art Director |
Matt Simpkins | Ogilvy And Mather NZ | Creative Director | Copy Writer |
Christina Mossaidis | Ogilvy And Mather NZ | Senior Account Director |
Mia Freeman | Ogilvy And Mather NZ | Account Executive |
Mike Dorsey | Ogilvy And Mather NZ | Agency Producer |
Mark Kane | Ogilvy And Mather NZ | Senior Mac Operator |
Denelle Joyce | Ogilvy And Mather NZ | Business Director Media |
Geoff Francis | Goodeye Limited | Retoucher |
Lindsay Keats | Keats Photography | Photographer |
Sharon Oxley | Environmental Protection Authority | Manager Of Compliance Information |
Sarah Luxenburger | Environmental Protection Authority | Senior Advisor Compliance Information |
Andrea Eng | Environmental Protection Authority | General Manager Of Compliance Group |
Lesley Meadows | Environmental Protection Authority | Communications Manager |
By comparing seemingly innocuous substances with deadly weapons such as handguns, assault weapons and grenades, our target audience has begun to consider their own health and safety with hazardous substances both immediately (preventing accidents) and over time. Overcoming attitudinal barriers and the kiwi “sheʼll be right” attitude along with perceptions of compliance as being a hassle, time consuming and costly by awakening and educating SMEs to the dangers of non-compliance is critical in achieving behaviour change.