| Title | WOMAN |
| Brand | AUCKLAND COUNCIL |
| Product / Service | PUBLIC SERVICE |
| Category | A16. Public service messages and charities |
| Entrant | OGILVY & MATHER Auckland, NEW ZEALAND |
| Entrant Company | OGILVY & MATHER Auckland, NEW ZEALAND |
| Advertising Agency | OGILVY & MATHER Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Angus Hennah | Ogilvy And Mather NZ | Executive Creative Director |
| Matt Simpkins | Ogilvy And Mather NZ | Creative Director | Copy Writer |
| Darran Wong Kam | Ogilvy And Mather NZ | Creative Group Head | Art Director |
| Jo Mcdonald | Ogilvy And Mather NZ | Group Account Director |
| Nicole Lees | Ogilvy And Mather NZ | Senior Account Director |
| Adi Staite | Ogilvy And Mather NZ | Head Of Planning |
| Susan Browne | Ogilvy And Mather NZ | Media Stretegist |
| Sophie Bostwick | Auckland Council | Manager Brand Channel Communications/Public Affairs |
| Danny Carlsen | Ogilvy And Mather NZ | Senior Designer |
| Dan Spartaru | Ogilvy And Mather NZ | Senior Retoucher |
| Spid | The Collective Force | Photographer |
| Jason Jones | The Collective Force | Producer |
| Yoldnda Bartram | Body FX | Make Up Artist/Body Fx Artist |
Auckland Council wanted to engage voters with the upcoming local governing body election and encourage them to vote. The campaign talks directly to the idea of if you don’t vote you will have no voice. We created communication’s that show a voter standing proudly in their city, alongside the same person as a non-voter painted to blend into the background with the headline Vote/Don’t. By rendering the non-voter as virtually invisible we visually demonstrated the result of non-participation in local body elections.