| Title | A CUT ABOVE |
| Brand | ZHANG XIAO QUAN INDUSTRY GROUP |
| Product / Service | ZHANG XIAO QUAN KITCHEN KNIVES |
| Category | A04. Home Appliances, Furnishings, Electronics & Audio-Visual |
| Entrant | Y&R SHANGHAI, CHINA |
| Entrant Company | Y&R SHANGHAI, CHINA |
| Advertising Agency | Y&R SHANGHAI, CHINA |
| Name | Company | Position |
|---|---|---|
| Nils Andersson | Y&R China | Cco |
| Ong Kien Hoe | Y&R Shanghai | Ecd |
| Dai Xinghui | Y&R Shanghai | Art Director |
| Jiejie | Y&R Shanghai | Art Director |
| Choi Bao | Y&R Shanghai | Art Director |
| Ong Kien Hoe | Y&R Shanghai | Art Director |
| Nils Andersson | Y&R China | Art Director |
| Dagger Chen | Y&R Shanghai | Copywriter |
| Jiejie | Y&R Shanghai | Typographer |
| Zhengyu Tian | Y&R Shanghai | Typographer |
| Jiejie | Y&R Shanghai | Designer |
| Choi Bao | Y&R Shanghai | Designer |
| Gaybird Huang | Y&R Shanghai | Designer |
| Leilie Lim | Photographer | |
| Pafassion Sh | Retoucher | |
| Rachel Liu | Y&R Shanghai | Account Director |
| Joy Lu | Y&R Shanghai | Account Director |
| Sandy Wang | Y&R Shanghai | Agency Producer |