| Title | THE LOVE DELIVERY BOX |
| Brand | GOME ELECTRICAL APPLIANCES HOLDING |
| Product / Service | RETAIL |
| Category | D01. Non-standard indoor advertising |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company | JWT BEIJING, CHINA |
| Advertising Agency | JWT BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Polly Chu | JWT Beijing | Chief Creative Officer |
| Chung Shen | JWT Beijing | Executive Creative Director |
| Nicky Zhang | JWT Beijing | Creative Director |
| Tenten Ma | JWT Beijing | Associate Creative Director |
| Li Sheng | JWT Beijing | Associate Creative Director |
| Oliver Tang | JWT Beijing | Copywriter |
| Shawn Chen | JWT Beijing | Copywriter |
| Feng Xiu | JWT Beijing | Creative Group Head |
| Dongsheng Yu | JWT Beijing | Art Director |
| Jie Cao | JWT Beijing | Art Director |
| Selwyn Low | JWT Beijing | Creative Group Head |
| Shuang Chen | JWT Beijing | Producer |
| Cuijiao Dong | JWT Beijing | Assistant Producer |
| Ivan Zhang | JWT Beijing | Group Account Director |
| Vanessa Chen | JWT Beijing | Associate Account Director |
| Ruowei Wu | JWT Beijing | Account Executive |
| Shi Jing | JWT Beijing | Csu Group Head |
| Vicky He | JWT Beijing | Senior Traffic |
| Hong Yi | Beijing Relly Printing Production House | General Manager |
During Spring Festival, Chinese send parents presents, but it is difficult for us to say love directly due to the national characters. We need to drive people to buy home appliance and express love towards their parents. We setting up a big box in-store, customers who purchase home appliance are invited, free of charge, to enter the “The Love Delivery Box” both and record a message, which is captured on a recordable light sensor chip, inserted in the gift box, and delivered to their parents. When the recipient opens the present, they hear their child’s heartfelt words. And, love is open then.