| Title | SEESTAGRM |
| Brand | TOP CHAROEN OPTICAL |
| Product / Service | THE GLASSES ELDERLY IN PRINCESS MAHA CHAKRI SIRINDHORN PROJECT |
| Category | A09. Use of Mobile Devices |
| Entrant | J-CONNECT Bangkok, THAILAND |
| Entrant Company | J-CONNECT Bangkok, THAILAND |
| Advertising Agency | J-CONNECT Bangkok, THAILAND |
| Advertising Agency 2 | JWT Bangkok, THAILAND |
| Production Company | THIRD EYE FILMS Nonthaburi, THAILAND |
| Name | Company | Position |
|---|---|---|
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Executive Creative Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Associate Creative Director |
| Tanagorn Chinamornlert | Jconnect/JWT Bangkok | Senior Art Director |
| Asawin Phanichwatana | Jconnect/JWT Bangkok | Art Director |
| Wikorn Rojarayanont | Jconnect/JWT Bangkok | Copywriter |
| Jw | Jconnect/JWT Bangkok | Copywriter |
| Vilaipan Chittchang | Jconnect/JWT Bangkok | Digital Media Designer |
| Chainarong Wattanathanakun | Jconnect/JWT Bangkok | Head Of Producer/Project Management |
| Phakpoom Surapongsanuruk | Jconnect/JWT Bangkok | Project Manager |
| Ronnatouch Pomee | Jconnect/JWT Bangkok | Digital Technology Manager |
| Hansa Wongsiripitack | Jconnect/JWT Bangkok | Business Director |
| Chatree Chokmongkolsatian | Jconnect/JWT Bangkok | Strategic/Digital Planning Director |
| Maneerat Adjanapanya | Jconnect/JWT Bangkok | Account Manager |
| Paweena Promtong | Jconnect/JWT Bangkok | Traffic/Planning Coordinator |
| Tada Hengsapkul | Third Eye Films | Film Director |
| Kriengkrai Hoonjang | Third Eye Films | Photographer |
| Varunyoo Thongdee | Third Eye Films | Editor |
Through a shared vision on SEESTAGRM, we’ve successfully engaged city dwellers and together, we’ve helped those in rural areas to see this beautiful world clearly. Since the launch, the app generated: - 12,374 downloads - 103,522 shares on social media - 103,522 eyeglasses donated - 12 million media impression - USD 652,098 earned media value
Paid, Owned and Earned media has been orchestrally worked together in this campaign. In order to create buzz awareness and conversation in social network in order to call-for-action which is to download, shoot and share, paid media through facebook ad and online influencer post on instagram have been used while Top Charoen facebook page and website as owned media are utlized in order to reach current users. For Earned media part, we have got support from celebrities to help share on their social media accounts and help encourage their fans & followers to reach our message as well.
As Thailand’s leading optic center and eyeglasses distributor, Top Charoen strives to contribute to the community. One of the missions is to help seniors with poor eyesight in rural areas. To encourage city people, our target market, to join us on this mission, we had to find a simple yet engaging way to get their attention. Which is why we came up with a unique photo-sharing app – SEESTAGRM – an app created based on the seniors’ actual eyesight. Each filter on SEESTAGRM allows you to look at the world through their eyes. With each upload and share on SEESTAGRM, Top Charoen will donate one pair of eyeglasses to those who need them.