MAKE-UP BUSINESS CARD

TitleMAKE-UP BUSINESS CARD
BrandAIZA BELEN MAKE-UP
Product / ServiceAIZA BELEN MAKE-UP
CategoryA04. Use of Ambient Media: Small Scale
EntrantY&R PHILIPPINES Manila, THE PHILIPPINES
Entrant Company Y&R PHILIPPINES Manila, THE PHILIPPINES
Advertising Agency Y&R PHILIPPINES Manila, THE PHILIPPINES

Credits

Name Company Position
Marcus Rebeschini Y&R Asia Chief Creative Officer/Asia
Badong Abesamis Y&R Philippines Chief Creative Officer
Herbert Hernandez Y&R Philippines Executive Creative Officer
Sandy Salurio Y&R Philippines Executive Art Director
Herbert Hernandez Y&R Philippines Art Director
Carlos Averion Y&R Philippines Studio Manager/Final Artist
Ariel Bautista Y&R Philippines Print Producer
Bryan Baltazar Freelancer Photographer
Tina Abulencia Freelancer Project Manager

Results and Effectiveness

Calls about Aiza Belen's service rose by 100%.

Creative Execution

The term came up with a business card that can be used as make-up itself - to rouge one's cheeks and color her lips. The medium of the business card was used to demonstrate the service the skilled make-up artist Aiza Belen can do.

Insights, Strategy and the Idea

The objective was to promote the services of professional make-up artist Aiza Belen by coming up with a business card.