Title | THANKFUL RECEIPTS BILLBOARDS |
Brand | EK-CHAI DISTRIBUTION SYSTEM |
Product / Service | TESCO LOTUS |
Category | A05. Use of Ambient Media: Large Scale |
Entrant | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Entrant Company | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Advertising Agency | THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Sompat Trisadikun | The Leo Burnett Group Thailand | Chief Creative Officer |
Paruj Daorai | The Leo Burnett Group Thailand | Executive Creative Director |
Piti Pongrakananon | The Leo Burnett Group Thailand | Art Director |
Kroekkiat Chanthakitnukul | The Leo Burnett Group Thailand | Art Director |
Paruj Daorai | The Leo Burnett Group Thailand | Art Director |
Sompat Trisadikun | The Leo Burnett Group Thailand | Art Director |
Vachira Pashekrepapon | The Leo Burnett Group Thailand | Copywriter |
Sanjeev Saluja | The Leo Burnett Group Thailand | Copywriter |
Sarawut Lertkittipaporn | The Leo Burnett Group Thailand | Agency Producer |
Vorrawan Silapusit | The Leo Burnett Group Thailand | Account Management Director |
Vorakamol Arayatrakullikit | The Leo Burnett Group Thailand | Account Manager |
Tisirind Rochanapruk | The Leo Burnett Group Thailand | Account Executive |
Thawisawakorn Seangkaharat | The Leo Burnett Group Thailand | Editor |
Chub Nokkaew | Chubcheevit Studio | Photographer |
Aphiwath Boonsin | Chubcheevit Studio | Director |
Nat Sakhonbut | Chubcheevit Studio | Director |
Kroekkiat Chanthakitnukul | The Leo Burnett Group Thailand | Director |
Sukij Pongpisuth | Chubcheevit Studio | Producer |
The billboards traveled to 20 Tesco Lotus stores in 8 provinces around Thailand and spent 3 days in each location. With a minimum number of store visitors at 20,000 people per day, the campaign reached at least 1.2 million people. 184,562 viewed our thank you clips, with bounce rate of only 39.8%. This helped strengthen Tesco’s relationship with customers and the Thai community.
We decided the best medium to dramatize Tesco’s campaign is the receipt itself. We crafted billboards from the receipts that also contained QR codes. These linked our customers to videos of kids thanking people for the donations. These billboards traveled to 20 Tesco Lotus stores in 8 provinces around Thailand and spent 3 days in each location.
Tesco Lotus wanted to help thousands of Thai children whom suffer from hunger and nutrition deficiency. As one of the top providers of quality food to Thai people, Tesco wanted to get its customers to share it with those in need. Tesco Lotus invited all its customers to donate their receipts, which translated into meals for hungry kids. All receipts collected, provided over 200,000 meals for children all over Thailand. The challenge was to dramatize the impact of this campaign nationwide with limited budget.