| Title | LIGHT ADAPTIVE POSTER |
| Brand | OPTIC SQUARE |
| Product / Service | OPTIC SQUARE |
| Category | A04. Use of Ambient Media: Small Scale |
| Entrant | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Entrant Company | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Advertising Agency | BBDO PROXIMITY THAILAND Bangkok, THAILAND |
| Production Company | MOMENTO PRODUCTION Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Chief Creative Officer |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Executive Creative Director |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Art Director |
| Suthisak Sucharittanonta | BBDO Proximity Thailand | Copywriter |
| Anuwat Nitipanont | BBDO Proximity Thailand | Creative Director |
| Anuwat Nitipanont | BBDO Proximity Thailand | Art Director |
| Anuwat Nitipanont | BBDO Proximity Thailand | Copywriter |
| Kantapon Metheekul | BBDO Proximity Thailand | Art Director |
| Piyakan Sirichankachorn | BBDO Proximity Thailand | Copywriter |
| Peter Vaughn/Yves Oh | BBDO Proximity Thailand | Copywriter |
| Suwanus Yibpikul | BBDO Proximity Thailand | Agency Producer |
| Arunee Rueangwattanaporn | BBDO Proximity Thailand | Business Director |
| Tanyawan Wongapichart | BBDO And Proximity Thailand | Account Manager |
Results At first glance, people understand exactly how Light Adaptive Lenses work. 30% more visits to Optic Square after launching the poster 200% more sales of Light Adaptive Lenses.
We created the world’s first light adaptive poster to demonstrate the exact benefit of Light Adaptive Lenses which is able to transform your eyeglasses into sunglasses automatically when exposed to sunlight.
Light Adaptive Poster Background Thais have very limited knowledge of Light Adaptive Lenses. Optic Square, a leading eyewear store, wanted to promote the Light Adaptive Lenses benefits and let consumers know that they are available at Optic Square.