Results and Effectiveness

Over thousands of Ad-heroes joined the event. Five types of T-shirt were not only the event souvenirs, but also an inspiration. The festival related products made a highest sales volume record. On social media, there were more than 4,000 related posts and shared content increased 245%. Attracting mainstream media coverage and over $5,121,000 NTD earned media was generated by the whole event. The most important thing was every adman enjoyed an awesome day and trusted believed that they could do more.

Creative Execution

We used almost all the media channels, included traditional channels, newspapers, eDMs, and even social media, to insure that every admen got our message. We also used Direct Media by sending out the various transformation packs to individuals. The packs contained different hero T-shirts tailored to the receivers' job position to create a sense of uniqueness and to build up assurance of their heroic identities.

Insights, Strategy and the Idea

In Taiwan, admen always work long hours with minimal budget and little execution time. However, we always overcome the obstacles and complete impossible missions. Therefore, when we had the chance to organize the campaign of the 8th Annual Taiwan Advertising Festival, we decide to utilize our TA's ability of making the impossible possible to boost the industry morale. We wanted to tell all admen - we are Ad-Hero with infinite potential.