Results and Effectiveness

Schweppes’ most successful (and messy) product sampling event ever. We turned our loyal Facebook fans into champions for our range of Mineral waters. We positioned Schweppes Mineral Waters as a drink for adults who want to have fun. And most importantly made adults realize that being grown up, didn’t have to be boring.

Creative Execution

Develop an event to show our audience, that there’s nothing wrong with being an adult – in fact it’s actually awesome. We created the Schweppes Fancy Food Fight. A five star, seven course, fine dining event, with a menu specifically designed to wipe that sensible look off your practical grown-up face. We began with teasers featuring our Michelin Chef as he designed a menu especially to be thrown, with a simple Facebook competition got our hundred thousand-odd Facebook fans base vying for tickets. Then we created a custom fitted restaurant, complete with 15 cameras, 5 go-pros and had a waiter-cam to ensure the experience was both well documented and sharable. Finally we opened the doors to silliest and craziest event our audience had been to since their own 10th birthday. An event of this caliber helped associate mineral waters with fun and mealtimes while maintaining our sophisticated credentials.

Insights, Strategy and the Idea

Brief: Launch the new range of more 'adult flavoured' Schweppes light mineral waters to a target audience of young adults aged 22-34 years. Problem: The average age of Schweppes’ drinkers was getting older. Losing ground to energy drinks and cola brands, it was still seen as sophisticated, but still a drink for oldies. Our challenge was to rejuvenate the brand and make it more appealing to an audience of young adults, without losing any of the brand's lustre and sophistication.