| Title | UGLY PORTRAIT |
| Brand | SPACE WORLD |
| Product / Service | AMUSEMENT PARK “SPACE WORLD” |
| Category | A01. Use of Screens |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Entrant Company | I&S BBDO Tokyo, JAPAN |
| Advertising Agency | I&S BBDO Tokyo, JAPAN |
| Production Company | VIDEO STATION Q Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshihisa Ogata | I/S BBDO | Exective Creative Director |
| Shoichi Furuya | BBDO J WEST | Creative Director/Copywriter |
| Wataru Ishibashi | VIDEO STATION Q | Producer |
| Toru Shinozaki | VIDEO STATION Q | Production Manager |
| Yohei Watanabe | VIDEO STATION Q | Editor |
| Yuichi Miyazono | VIDEO STATION Q | Mixer |
| Fumihiro Eguchi | Freelance | Director |
The Ugly Face Videos soon became widely shared by friends on social networks. Compared to the previous month, website access increased by 125%! Ticket sales for the park went up 125% compared to the previous month!!
It’s called “UGLY PORTRAIT” Video cameras were placed on roller coasters......which capture the rider’s “ugly” face - affected by fear and the gravity of the situation. These videos are then displayed on our website. The best videos are chosen and included in TV commercials.
Many people are looking to get ideas for “likes” on social networks. Unfortunately, most ideas tend to be repetitive and boring. Space World has a great idea for you to get more “likes” on your page.