Results and Effectiveness

After videos launch, the products that appeared in the video are all products that are frequently asked about. IKEA visitors has grown 110％, we are very satisfied with this result. In addition to this, the use of mainstream media has made the whole Budget Index exceed 108%. Due to a large number of sharing on social media, Youtube views have amounted to 17.7 million, totally surpassing the original estimations.

Creative Execution

Betel nut stands and clothing alteration shop are familiar scenes of the Taiwanese lifestyle that can be found in narrow spaces. These spaces are so set in people's minds that by recreating these spaces and granting them new possibilities, a sort of magic is brought to the audience; consumers will immerse themselves while the entire process is taking place step-by-step.

Insights, Strategy and the Idea

IKEA is exploring all the possible lifestyles that families might want to create in these small spaces. IKEA hopes that through realistic transformations, a positive change of the ideal lifestyle can be made. IKEA wants to make people aware that through the clever use of products, every small space can be utilized to make a smarter and better lifestyle. By putting every space to good use, all kinds of ideal lifestyles can be fulfilled. Through searching for the everyday lifestyle and maximizing the possibilities of narrow spaces, real transformations that exceed all expectations can be made.