| Title | HARUHI HUNTING |
| Brand | SANKYO |
| Product / Service | GAME |
| Category | C01. Integrated Media Campaign |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Advertising Agency 2 | SANKYO PLANNING Shibuya-Ku, Tokyo, JAPAN |
| Media Agency | CREATIVE ORICOM Tokyo, JAPAN |
| Production Company | KAIBUTSU Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Hiroki Nakamura | PARTY | Creative Director |
| Kampei Baba | Bascule | Creative Director |
| Yusuke Kitani | Kaibutsu | Art Director |
| Junya Sato | Kaibutsu | Designer |
| Daisuke Nakamura | PARTY | Technical Director |
| Takayuki Watanabe | Bascule | Flash Developer |
| Taishi Chihara | FISHGROVE | System Developer/Main) |
| Masanobu Komaba | FISHGROVE | Server Engineer |
| Kazutoyo Tokai | FISHGROVE | System Developer/Sub) |
| Hironobu Oda | FISHGROVE | System Director |
| Keita Ichiba | PARTY | Cg Designer |
| Takuma Miyamoto | Freelance | Film Director |
| Tadayuki Ito | MUDECO Worx | Sound Designer |
| Hiwako Hamada | Bascule | Web Director |
| Tatsuhiko Akutsu | PARTY | Project Manager |
| Jun Tanaka | PARTY | Producer |
| Genichi Ito | Freelance | Communication Director |
| Nobuyuki Takahashi | SANKYO PLANNING | Account Executive |
| Kazuma Aizawa | SANKYO PLANNING | Account Executive |
We have placed 707 frames (media) for this campaign. As a result, there have been 100,000 submissions, 92000 likes and tweets and 840,000 music video views.
Before the campaign, billboards and online display ads used to be simply advertising media but we changed them into targets of this games and people looked out for them. People that search for advertising media have emerge. This is a totally new way to use the media.
In order to make fans think of the anime once again after 8 years of silence and reignite the passion of fans once again, we have turned this event, a simple news that Haruhi restarts, into an interactive campaign that users look out and co-create. As a result, users across Japan got involved in this campaign and continued to hunt the pieces.