| Title | HEARING AIDE |
| Brand | THE SINGAPORE ASSOCIATION FOR THE DEAF |
| Product / Service | PUBLIC AWARENESS |
| Category | B05. Fundraising, charities, appeals, non-profit organisations, public health & safety, public awareness |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Ali Shabaz | Grey Group Singapore | Chief Creative Office |
| Nrusingha Choudhury | Grey Group Singapore | Copywriter |
| Sudhir Pasumarty | Grey Group Singapore | Interactive Designer |
| Sandeep Bhardwaj | Grey Group Singapore | Interactive Designer |
| Avdhi Jain | Grey Group Singapore | Art Director |
| Tan Giap How | Grey Group Singapore | Art Director |
| Juhi Manwani | Grey Group Singapore | Account Director |
| Khoo Suet Ling | Grey Group Singapore | Senior Account Manager |
| Miguel Martinez | Grey Group Singapore | Senior Account Executive |
| Isabel Gonzalez | Grey Group Singapore | Pr Manager |
| Julie Chua | Grey Group Singapore | Agency Producer |
| Quek Shio Chuan | Reservoir World Sdn Bhd | Director |
| Ryan Khoo | Reservoir World Sdn Bhd | Executive Producer |
| Adrian Lai | Reservoir World Sdn Bhd | Producer |
| Eric Yeong | Reservoir World Sdn Bhd | Director Of Photography |
| Aida Khalid | Mecccanica EFX | Post Producer |
| Ananth Kumar | Sonicsoul Productions | Music Composer/Audio Sfx |
| Aaron Tan | Grey Group Singapore | Editor |
Hearing Aide was well received by the Deaf community, as it has a positive impact on millions oflives worldwide. The app was featured on major news channels, newspapers, journals, blogs andtechnology portals. After its media launch, Hearing Aide generated SGD $ 340,286 (AdvertisingValue Equivalent), SGD $ 1,020,858 (PR Value) and garnered 7,246,861 media impressions. The PR on various news and tech media channels has also put the spotlight on the needs of the Deaf community, while inspiring others to create more ideas that will help improve their quality of life.
Nru to advise We developed Hearing Aide. A first-of-its-kind sound recognition smart phone / tablet app for the deaf. The app, which runs in the background, identifies the critical sounds that needs a deaf person's attention and alerts them through vibratory alerts, push notifications and flashing lights, thus making their life easier and safer.
Insights, Strategy and the Idea Insight: Deaf people are always at the disadvantage as they can't listen to critical sounds like sirens and alarms. Strategy: Make the life of deaf people safer and easier without asking them to make any change in their world. This approach makes it easier for them to adapt to the new solution. Idea: We decided to turn the smart phones and tablets of Deaf People into a warning device for critical life-saving sounds.