Title | HEARING AIDE |
Brand | THE SINGAPORE ASSOCIATION FOR THE DEAF |
Product / Service | PUBLIC AWARENESS |
Category | A09. Use of Mobile Devices |
Entrant | GREY GROUP Singapore, SINGAPORE |
Entrant Company | GREY GROUP Singapore, SINGAPORE |
Advertising Agency | GREY GROUP Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Ali Shabaz | Grey Group Singapore | Chief Creative Office |
Nrusingha Choudhury | Grey Group Singapore | Copywriter |
Sudhir Pasumarty | Grey Group Singapore | Interactive Designer |
Sandeep Bhardwaj | Grey Group Singapore | Interactive Designer |
Avdhi Jain | Grey Group Singapore | Art Director |
Tan Giap How | Grey Group Singapore | Art Director |
Juhi Manwani | Grey Group Singapore | Account Director |
Khoo Suat Ling | Grey Group Singapore | Senior Account Manager |
Miguel Martinez | Grey Group Singapore | Senior Account Executive |
Isabel Gonzalez | Grey Group Singapore | Pr Manager |
Julie Chua | Grey Group Singapore | Agency Producer |
Quek Shio Chuan | Reservoir World Sdn Bhd | Director |
Ryan Khoo | Reservoir World Sdn Bhd | Executive Producer |
Adrian Lai | Reservoir World Sdn Bhd | Producer |
Eric Yeong | Reservoir World Sdn Bhd | Director Of Photography |
Aida Khalid | Mecccanica EFX | Post Producer |
Ananth Kumar | Sonicsoul Productions | Music Composer/Audio Sfx |
Aaron Tan | Grey Group Singapore | Hybrid Editor |
'Hearing Aide' was met with plenty of cheer from the deaf community during its launch. The app is strongly aligned to what The Singapore Association for the Deaf sets out to achieve: To assist the Deaf to achieve a better quality of life. With a low budget, we've created a tool which will have a positive impact on millions of lives worldwide. The app downloaded many times. It was featured on major news channels, newspapers, journals, blogs and technology portals. After its media launch, Hearing Aide generated SGD $ 340,286 (Advertising Value Equivalent) and SGD $ 1,020,858 (PR Value).
Nru to advise We developed Hearing Aide. A first-of-its-kind sound recognition smart phone / tablet app for the deaf. The app, which runs in the background, identifies the critical sounds that needs a deaf person's attention and alerts them through vibratory alerts, push notifications and flashing lights, thus making their life easier and safer.
Insights, Strategy and the Idea Insight: Deaf people are always at the disadvantage as they can't listen to critical sounds like sirens and alarms. Strategy: Make the life of deaf people safer and easier without asking them to make any change in their world. This approach makes it easier for them to adapt to the new solution. Idea: We decided to turn the smart phones and tablets of Deaf People into a warning device for critical life-saving sounds.