| Title | MOTHER BOOK |
| Brand | KISHOKAI MEDICAL CORPORATION |
| Product / Service | BELL-NET OBSTETRICS |
| Category | A06. Promotional Items |
| Entrant | DENTSU CHUBU Nagoya, JAPAN |
| Entrant Company | DENTSU CHUBU Nagoya, JAPAN |
| Advertising Agency | DENTSU CHUBU Nagoya, JAPAN |
| Advertising Agency 2 | LENS ASSOCIATES NAGOYA, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mamoru Yamashita | KISHOKAI MEDICAL CORPORATION | Executive Creative Director |
| Kazunari Nagatomo | KISHOKAI MEDICAL CORPORATION | Chief Creative Officer |
| Tomio Nakaue | KISHOKAI MEDICAL CORPORATION | Chief Creative Officer |
| Kishiomi Wakahara | Dentsu Inc. | Creative Director |
| Michihito Dobashi | Dentsu Inc. | Creative Director |
| Jyunichi Tawara/Kanako Wada/Kotoha Tanaka | Dentsu Inc. | Copywriter |
| Michihito Dobashi | Dentsu Inc. | Art Director |
| Shigeki Wada/Ryuhei Torii | Dentsu Inc. | Agency Producer |
| Masao Shirasawa | LENS ASSOCIATES | Designer |
| Tomoko Takeda | Dentsu Inc. | Designer |
| Yoshihiro Ozaki | Studiowork Inc. | Photographer |
| Naoko Moriguchi | Dentsu Inc. | Planner |
| Norio Kito | Kito Printing Co.ltd | Printing Director |
| Satoru Ozawa | Itoubigeisha Seihanjo Co.ltd | Printing Director |
| Tomohiro Koyama/Hiroaki Ishikawa/Runa Inagaki | AZLINK | Retoucher |
| Yunosuke Kunimoto/Makoto Wakahara | Dentsu Inc. | Translator |
| Yoshitaka Kondo | C3film Co./Ltd. | Director |
| Tsutomu Kondo | C3film Co./Ltd. | Producer |
| Makoto Wakahara | Freelance | Translator |
| Yunosuke Kunimoto | Dentsu Inc. | Translator |
"Pregnancy and childbirth are one of the most important events in life. Our client, Bell-net OBSTETRICS, wanted to help by giving an unforgettable experience."
To raise awareness of Bell-net OBSTETRICS.
"Bell-net OBSTETRICS handed out a special book to expecting mothers. The world’s first ever book that grows with mothers. The ""Mother Book"". -The “Mother Book” consists of 40 pages, which is the same as the weeks of pregnancy. -The design of each page will help expectant mothers to understand the status of their babies every week. -The pages of the book gets bigger at the same time.. -The“Mother Book” can be used as a diary to write their feelings towards their babies every week."
"The “Mother book”, enhanced the joys of becoming a mother. In addition, words that where written during the pregnancy will become the best gift to the child in the future."