Title | DISTILLERY OF THE FOREST |
Brand | SUNTORY HOLDINGS |
Product / Service | HAKUSHU/ALCOHOL DRINK |
Category | A01. Posters |
Entrant | TOKYU AGENCY Tokyo, JAPAN |
Entrant Company | TOKYU AGENCY Tokyo, JAPAN |
Advertising Agency | TOKYU AGENCY Tokyo, JAPAN |
Production Company | WONDERACTIVE Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hideo Kato | Suntory Business Expert | Executive Creative Director |
Kiyoshi Omori | Suntory Business Expert | Creative Director |
Satoshi Nakazato | Tokyu Agency | Copywriter |
Tatsuki Ikezawa | Art Director | |
Nobutoshi Takada | Tokyu Agency | Creative Director |
Shuji Fujimoto | Tokyu Agency | Creative Director |
Shizuka Masuno | Suntory Business Expert | Creative Producer |
Yuta Mita | Suntory Business Expert | Creative Producer |
Kageyoshi Koyanagi | Illustrator | |
Eri Komiya | Illustrator | |
Kyosui Terashima | Calligrapher | |
Yukiko Nishimura | TIDE Inc. | Designer |
Tetsuro Jozaki | TIDE Inc. | Designer |
Keigo Masaki | RIZING Inc. | Photo Retouch |
Shinji Sato | RIZING Inc. | Photo Retouch |
Riku Sakamoto | WONDERACTIVE | Producer |
Hitomi Hamano | WONDERACTIVE | Production Manager |
Takashi Suzuki | Photographer | |
Takahiro Kujime | Tokyu Agency | Account Executive |
Mirai Nakamura | Tokyu Agency | Account Executive |
We expressed how “ HAKUSHU” is created in an exquisite manner just like the exquisite taste of “ HAKUSHU” itself. Then we printed that on handcrafted Japanese paper called “washi”, made using the local water of Japan’s Southern Alps region, from which “HAKUSHU” is also made.
The mission of this advertisement was to convey the appeal* of the whisky “HAKUSHU” in an unprecedented manner. *”HAKUSHU”, is a single malt whisky that is representative of Japan. The distillery at which “HAKUSHU” is created, is situated within a magnificent forest, blessed with clear air and pure water.
At first, we went to the Hakushu distillery several times, covered the process of the production of whiskey and completed the draft based on it for about one month. Furthermore, it applied for one month, made the fair copy and colored, and completed the picture.
We raised the attention rate of the “HAKUSHU” brand and succeeded in nurturing the brand’s value through placing this advertisement in newspaper and out-of-home-media, which caused buzz and was also taken up as publicity in an advertisement trade magazine. The ad also won the prestigious Dentsu Advertising Award.