|Title||EXPIRED ONCE IT TURNS INTO THIS COLOR|
|Brand||BAN KANOM NUNTAWAN|
|Product / Service||DESSERT SHOP|
|Entrant||DENTSU Y&R Bangkok, THAILAND|
|Entrant Company||DENTSU Y&R Bangkok, THAILAND|
|Advertising Agency||DENTSU Y&R Bangkok, THAILAND|
|Marcus Rebeschini||Y&R Thailand||Chief Creative Officer|
|Trong Tantivejakul||Y&R Thailand||Chief Creative Officer|
|Veris Na Songkhla||Y&R Thailand||Graphic Director|
|Chotika Kamwongpin||Y&R Thailand||Graphic Designer|
|Apoorva Kale||Y&R Thailand||Copywriter|
|Jindarat Udomthanapat||Y&R Thailand||Senior Account Manager|
|Tanabodee Nelabusabanon||Y&R Thailand||Agency Producer|
|Amornmarn Rattanarakpinyo||Y&R Thailand||Agency Producer|
|Fawalai Sawasdiwethin||Y&R Thailand||Production Coordinator|
|Chutima Imaratana||Y&R Thailand||Creative Secretary|
|Ong/Art Chanatipakul||Y&R Thailand||Creative Services Manager|
|Wachiraporn Thongya||Y&R Thailand||Computer Artist|
|Varaporn Punthian||Y&R Thailand||Computer Artist|
|Fifty Once Bangkok Co. Ltd||Fifty Once Bangkok Co. Ltd||Photographer|
|Srisuriya Srisurach||Fifty Once Bangkok Co. Ltd||Prop Master|
|Siwanath Pheephukhiaw||Fifty Once Bangkok Co. Ltd||Prop Master|
|Witoon Chantarawiwat||Fifty Once Bangkok Co. Ltd||Prop Master|
|Montage Studio||Montage Studio||Retoucher|
The challenges is to select the materials that would have to be 100% natural as the products that made of 100% natural ingredients as well. Plus, every product of Ban Nuntawan has no any preservatives. How to select the natural materials and make it durable and delicate enough to be the packaging is another difficulty we have faced. Eventually, "banana leaves" is what we selected. It is 100% natural and biodegradable, but durable to cover and preserve the dessert. We have to drain it till it is dry enough to pack and send the efficient work to you.
Ban Kanom Nuntawan, the Thai cultural dessert wants to create their packaging to suit their ingredients that 100% natural.
Nature has its own way of letting us know their expired date, so we pack our dessert in the real natural banana leaves that will change the color when time passing. Delicately fold it in the traditional Thai way. Every piece and every neck tag were carefully placed in their ways. Once banana leaves package and the neck tag that made of the coconut stick turn into the fading color, means the dessert inside has expired.
As we mentioned before about the challenges we have faced; we have to select 100% natural materials that have to be able to preserve the dessert and to biodegradable. Eventually banana leaves is what we decide the most suitable for this project and it really works! The banana leaves and the neck tag that made of the coconut stick did good job. Like they can be both the label to tell us the expired date and the packaging to preserve the dessert at the same time. Whenever the color of the packaging is fading, that tells consumers that the expired date is coming soon.