IDENTITY 2

Bronze Spike Campaign
TitleIDENTITY 2
BrandVOLKSWAGEN GROUP SALES INDIA
Product / ServiceBI-XENON HEADLAMPS
CategoryA01. Posters
2 of 2 Campaign
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency DDB MUDRA GROUP Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral Ddb Mudra Group Chairman And Chief Creative Officer
Sambit Mohanty DDB Mudra Group Creative Head North
Godwin Martin DDB Mudra Group Creative Director
Sunny Johnny Kundukulam DDB Mudra Group Creative Director
Shradanand DDB Mudra Group Copywriter
Shradanand DDB Mudra Group Art Director
Shradanand DDB Mudra Group Illustrator

Brief Explanation

The objective was to communicate said feature, through a dramatic and dynamic interpretation of it in the logo.

The Brief

The brief was to bring alive one of the features - Bi-Xenon Headlamps - using the brand logo, if possible, as a core design identity.

We looked at the logo not just as a static unit, but a design unit full of nuances and creative potential. The dramatisation was arrived at, after looking at the logo and the vehicles, literally from a close quarter.

The design was intriguing and mysterious because of the unexpected juxtaposition of the logo and the dynamic placement of the vehicles in it. It brought alive the feature using the most central design element of any brand, i.e., its logo.