|Brand||VOLKSWAGEN GROUP SALES INDIA|
|Product / Service||BI-XENON HEADLAMPS|
|2 of 2 Campaign|
|Entrant||DDB MUDRA GROUP Mumbai, INDIA|
|Entrant Company||DDB MUDRA GROUP Mumbai, INDIA|
|Advertising Agency||DDB MUDRA GROUP Mumbai, INDIA|
|Sonal Dabral||Ddb Mudra Group||Chairman And Chief Creative Officer|
|Sambit Mohanty||DDB Mudra Group||Creative Head North|
|Godwin Martin||DDB Mudra Group||Creative Director|
|Sunny Johnny Kundukulam||DDB Mudra Group||Creative Director|
|Shradanand||DDB Mudra Group||Copywriter|
|Shradanand||DDB Mudra Group||Art Director|
|Shradanand||DDB Mudra Group||Illustrator|
The objective was to communicate said feature, through a dramatic and dynamic interpretation of it in the logo.
The brief was to bring alive one of the features - Bi-Xenon Headlamps - using the brand logo, if possible, as a core design identity.
We looked at the logo not just as a static unit, but a design unit full of nuances and creative potential. The dramatisation was arrived at, after looking at the logo and the vehicles, literally from a close quarter.
The design was intriguing and mysterious because of the unexpected juxtaposition of the logo and the dynamic placement of the vehicles in it. It brought alive the feature using the most central design element of any brand, i.e., its logo.