|Product / Service||CARE MATE GERM CONTROL HANDWASH|
|Entrant||DDB MUDRA GROUP Mumbai, INDIA|
|Entrant Company||DDB MUDRA GROUP Mumbai, INDIA|
|Advertising Agency||DDB MUDRA GROUP Mumbai, INDIA|
|Media Agency||DDB MUDRA MAX Mumbai, INDIA|
|Sonal Dabral||DDB Mudra Group||Chairman And Chief Creative Officer|
|Rahul Mathew||DDB Mudra Group||Creative Head West|
|Satyajeet Kadam||DDB Mudra Group||Creative Director|
|Shagun Seda||DDB Mudra Group||Creative Director|
|Satyajeet Kadam||DDB Mudra Group||Art Director/Illustrator|
|Nirav Khant||DDB Mudra Group||Art Director/Illustrator|
|Shagun Seda||DDB Mudra Group||Copywriter|
|Ravi Ananthan||DDB Mudra Group||Copywriter|
|Makarand Gholba||DDB Mudra Group||Group Account Director|
The challenge lay in the fact that apart from the main urban pockets, not many people in India used handwash in homes. Restricted to matters of basic hygiene, soap bars rule the roost. A handwash then, is seen as an item of luxury.
Get more people to use Care Mate Germ Control Handwash.
The creative brings alive the chain reaction of germs passing on to your hand by a mere touch of everyday objects. So when you touch a seemingly harmless, germ-free object, chances are it might be loaded with the germs from another object it made contact with earlier. Enter Care Mate Germ Control Handwash.
Recent release. Results awaited.