TOUCH

TitleTOUCH
BrandBIG BAZAAR
Product / ServiceCARE MATE GERM CONTROL HANDWASH
CategoryA01. Posters
EntrantDDB MUDRA GROUP Mumbai, INDIA
Entrant Company DDB MUDRA GROUP Mumbai, INDIA
Advertising Agency DDB MUDRA GROUP Mumbai, INDIA
Media Agency DDB MUDRA MAX Mumbai, INDIA

Credits

Name Company Position
Sonal Dabral DDB Mudra Group Chairman And Chief Creative Officer
Rahul Mathew DDB Mudra Group Creative Head West
Satyajeet Kadam DDB Mudra Group Creative Director
Shagun Seda DDB Mudra Group Creative Director
Satyajeet Kadam DDB Mudra Group Art Director/Illustrator
Nirav Khant DDB Mudra Group Art Director/Illustrator
Shagun Seda DDB Mudra Group Copywriter
Ravi Ananthan DDB Mudra Group Copywriter
Makarand Gholba DDB Mudra Group Group Account Director

Brief Explanation

The challenge lay in the fact that apart from the main urban pockets, not many people in India used handwash in homes. Restricted to matters of basic hygiene, soap bars rule the roost. A handwash then, is seen as an item of luxury.

The Brief

Get more people to use Care Mate Germ Control Handwash.

How the final design was conceived

The creative brings alive the chain reaction of germs passing on to your hand by a mere touch of everyday objects. So when you touch a seemingly harmless, germ-free object, chances are it might be loaded with the germs from another object it made contact with earlier. Enter Care Mate Germ Control Handwash.

Indication of how successful the outcome was in the market

Recent release. Results awaited.