THE GETAWAY SUIT

TitleTHE GETAWAY SUIT
BrandYATRA.COM
Product / ServiceTRAVEL PORTAL
CategoryA06. Promotional Items
EntrantMcCANN WORLDGROUP Mumbai, INDIA
Entrant Company McCANN WORLDGROUP Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi Mccann Worldgroup Chief Creative Officer
Akshay Kapnadak Mccann Worldgroup Executive Creative Director
Rahul Mathew Mccann Worldgroup Executive Creative Director
Raylin Valles Mccann Worldgroup Executive Creative Director
Anshumani Khanna Mccann Worldgroup Creative Director
Soumen Nath Mccann Worldgroup Art Director
Anshumani Khanna Mccann Worldgroup Copywriter
Anushree Chaitanya Mccann Worldgroup Copywriter
Shane Lenon Designer
Sarvesh Namdeo Shinde Oblox Studios Producer
Santosh Suresh Tawade Oblox Studios Animator
Santosh Suresh Tawade Oblox Studios Editor

Brief Explanation

Corporate professionals have a pretty fixed routine and fly mostly for official reasons. Our key challenge, therefore, was to get them to fly more, by taking a break from their routine, and flying for pleasure instead.

The Brief

To get more corporate frequent flyers to fly via yatra.com

How the final design was conceived

We translated our objective into an idea, by designing The Getaway Suit- a business suit that could turn into a yatra.com travel bag, just by following a few instructions. The message was clear and simple – with yatra.com, taking a break from corporate life and routine was as easy as turning the suit into The Getaway Suit.

Indication of how successful the outcome was in the market

Within just 72 hours, our web traffic increased by 20%, with confirmed bookings going up by 15%.