|Title||THE GETAWAY SUIT|
|Product / Service||TRAVEL PORTAL|
|Category||A06. Promotional Items|
|Entrant||McCANN WORLDGROUP Mumbai, INDIA|
|Entrant Company||McCANN WORLDGROUP Mumbai, INDIA|
|Advertising Agency||McCANN WORLDGROUP Mumbai, INDIA|
|Prasoon Joshi||Mccann Worldgroup||Chief Creative Officer|
|Akshay Kapnadak||Mccann Worldgroup||Executive Creative Director|
|Rahul Mathew||Mccann Worldgroup||Executive Creative Director|
|Raylin Valles||Mccann Worldgroup||Executive Creative Director|
|Anshumani Khanna||Mccann Worldgroup||Creative Director|
|Soumen Nath||Mccann Worldgroup||Art Director|
|Anshumani Khanna||Mccann Worldgroup||Copywriter|
|Anushree Chaitanya||Mccann Worldgroup||Copywriter|
|Sarvesh Namdeo Shinde||Oblox Studios||Producer|
|Santosh Suresh Tawade||Oblox Studios||Animator|
|Santosh Suresh Tawade||Oblox Studios||Editor|
Corporate professionals have a pretty fixed routine and fly mostly for official reasons. Our key challenge, therefore, was to get them to fly more, by taking a break from their routine, and flying for pleasure instead.
To get more corporate frequent flyers to fly via yatra.com
We translated our objective into an idea, by designing The Getaway Suit- a business suit that could turn into a yatra.com travel bag, just by following a few instructions. The message was clear and simple – with yatra.com, taking a break from corporate life and routine was as easy as turning the suit into The Getaway Suit.
Within just 72 hours, our web traffic increased by 20%, with confirmed bookings going up by 15%.