|Title||BIG PENCIL, BIG EASEL|
|Brand||MUSASHINO ART UNIVERSITY|
|Product / Service||OPEN CAMPUS|
|Entrant||HAKUHODO Tokyo, JAPAN|
|Entrant Company||HAKUHODO Tokyo, JAPAN|
|Advertising Agency||HAKUHODO Tokyo, JAPAN|
|Tatsuki Ikezawa||HAKUHODO||Art Director|
|Tetsuro Jozaki||TIDE INC.||Designer|
|Yukiko Nishimura||TIDE INC.||Designer|
|Takahiro Nishi||Musashino Art University||Project Director|
|Hideharu Ueki||HAKUHODO PRODUCT'S||Director|
|Yosuke Shigemura||HAKUHODO PRODUCT'S||Producer|
|Yuki Shinoda||HAKUHODO PRODUCT'S||Production Manager|
Challenges and key objectives are attracting visitors, especially high school students who aim to go to Art University and increasing the number of visitors and requests for University’s application.
In recent years, the number of students who wish to go to Art University has been decreasing in Japan. Musashino Art University, which is one of Japan’s most renowned art schools, held special open days called “OPEN CAMPUS” for high school students to share a sense of what Art College life is like. We have created the advertisement and all that visual tools for this event. Musashino Art University is commonly known as “MUSABI.”
We tried to express how enjoyable and productive student life at MUSABI is by the image of a city using pencils and easels as the motifs. They are essential materials for preparatory drawing that is a fundamental practice in painting, as in designing. Various neon signs are constructed by department names and some general information of the school. Print in silver and black provides a pencil-drawn texture, which also implies that creation originally begins by drawing.
Our design suited the University’s purpose of this event and visually attracted visitors, especially high school students who aim to go to Art University. As a numeral consequence, the number of visitors and requests for application increased by 30% compared to last year.