TANGERINE

TitleTANGERINE
BrandPERFETTI VAN MELLE
Product / ServiceBIG BABOL
CategoryA01. Posters
EntrantMcCANN WORLDGROUP INDIA Mumbai, INDIA
Entrant Company McCANN WORLDGROUP INDIA Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP INDIA Mumbai, INDIA

Credits

Name Company Position
Prasoon Joshi Mccann Worldgroup Chief Creative Officer
Akshay Kapnadak Mccann Worldgroup Executive Creative Director
O. R. Radhakrishnan Mccann Worldgroup Creative Director
Sanket Pathare Mccann Worldgroup Creative Director
Vilsen Gonsalves Mccann Worldgroup Copywriter
Nikhil Waradkar Mccann Worldgroup Art Director
Swati Mongia Mccann Worldgroup Account Supervisor
Nikhil Waradkar Mccann Worldgroup Illustrator
Lokesh Karekar Locopopo Illustrator

Brief Explanation

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The Brief

Big Babol had just launched a new fruits flavoured variant in the chewing gum category. And we wanted the average bubble gum enthusiast to take notice. The challenge, however, was to do this in a fun and engaging manner that would set tongues wagging in an already cluttered segment.

How the final design was conceived

We drew our inspiration for the communication from the product itself. Big Babol is synonymous with blowing big gum bubbles and what better way than enormous fruit shaped bubbles to put across the idea of a fruits flavoured Big Babol.

Indication of how successful the outcome was in the market

The campaign sparked a lot of interest about the new fruits flavoured variant as was evident by a significant rise in retail enquiries and subsequent orders.