|Title||HUG MOUNTAIN TERRAIN|
|Product / Service||GOODYEAR WRANGLER|
|Entrant||LUNCH COMMUNICATIONS Selangor, MALAYSIA|
|Entrant Company||LUNCH COMMUNICATIONS Selangor, MALAYSIA|
|Advertising Agency||LUNCH COMMUNICATIONS Selangor, MALAYSIA|
|Advertising Agency 2||HAKUHODO ASIA PACIFIC Bangkok, THAILAND|
|Media Agency||H MEDIA Jakarta, INDONESIA|
|Production Company||VISIONARY GROUP Bangkok, THAILAND|
|Woon Hoh||Lunch Communications||Managing Director/Executive Creative Director|
|Bee Lee||Lunch Communications||Creative Director|
|Joseph Lee||Lunch Communications||Creative Director|
|Nicholas Kosasih||Lunch Communications||Art Director|
|Apiwat Pattalarungkhan||Lunch Communications||Art Director|
|Woon Hoh||Lunch Communications||Art Director|
|Irvine Prisilia||Lunch Communications||Copywriter|
|Bee Lee||Lunch Communications||Copywriter|
|Nagib Tanner||Lunch Communications||Account Service|
|Dinesh Sandhu||Lunch Communications||Account Service|
|Margaret Chew||Lunch Communications||Account Service|
The challenge is to create something engaging out of the common function of tyres. The key objective is to put Goodyear Wrangler® tyres on top-of-mind to consumers who are looking to have a good driving through all terrains and road conditions.
Goodyear Wrangler® tyres offer tough traction for both on- and off-road driving. These tyres are perfect for those who love adventures where they have to face a variety of challenging road conditions. Goodyear needs to communicate this message to them.
We worked around the idea of how Goodyear Wrangler® tyres hug every road, no matter how difficult it is. Goodyear Wrangler® is keeping a strong grip that allows the road and the tyres stay together, regardless any conditions. We used a man-woman relationship metaphor to demonstrate the uniqueness of the tyres. The metaphor creates an engaging yet easy-to-understand visuals that deliver the message.
Although there were no quantifiable results, these visuals have made Goodyear Wrangler® standout amongst any other tyres brand and the clients are happy to see the output.