Brief Explanation

The challenge is to create something engaging out of the common function of tyres. The key objective is to put Goodyear Wrangler® tyres on top-of-mind to consumers who are looking to have a good driving through all terrains and road conditions.

The Brief

Goodyear Wrangler® tyres offer tough traction for both on- and off-road driving. These tyres are perfect for those who love adventures where they have to face a variety of challenging road conditions. Goodyear needs to communicate this message to them.

How the final design was conceived

We worked around the idea of how Goodyear Wrangler® tyres hug every road, no matter how difficult it is. Goodyear Wrangler® is keeping a strong grip that allows the road and the tyres stay together, regardless any conditions. We used a man-woman relationship metaphor to demonstrate the uniqueness of the tyres. The metaphor creates an engaging yet easy-to-understand visuals that deliver the message.

Indication of how successful the outcome was in the market

Although there were no quantifiable results, these visuals have made Goodyear Wrangler® standout amongst any other tyres brand and the clients are happy to see the output.