Title | HUG DESERT TERRAIN |
Brand | GOODYEAR |
Product / Service | GOODYEAR WRANGLER |
Category | A01. Posters |
Entrant | LUNCH COMMUNICATIONS Selangor, MALAYSIA |
Entrant Company | LUNCH COMMUNICATIONS Selangor, MALAYSIA |
Advertising Agency | LUNCH COMMUNICATIONS Selangor, MALAYSIA |
Advertising Agency 2 | HAKUHODO ASIA PACIFIC Bangkok, THAILAND |
Media Agency | H MEDIA Jakarta, INDONESIA |
Production Company | VISIONARY GROUP Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Woon Hoh | Lunch Communications | Managing Director/Executive Creative Director |
Bee Lee | Lunch Communications | Creative Director |
Joseph Lee | Lunch Communications | Creative Director |
Nicholas Kosasih | Lunch Communications | Art Director |
Apiwat Pattalarungkhan | Lunch Communications | Art Director |
Woon Hoh | Lunch Communications | Art Director |
Irvine Prisilia | Lunch Communications | Copywriter |
Bee Lee | Lunch Communications | Copywriter |
Nagib Tanner | Lunch Communications | Account Service |
Dinesh Sandhu | Lunch Communications | Account Service |
Margaret Chew | Lunch Communications | Account Service |
Rudy Sumarso | Visualizer |
The challenge is to create something engaging out of the common function of tyres. The key objective is to put Goodyear Wrangler® tyres on top-of-mind to consumers who are looking to have a good driving through all terrains and road conditions.
Goodyear Wrangler® tyres offer tough traction for both on- and off-road driving. These tyres are perfect for those who love adventures where they have to face a variety of challenging road conditions. Goodyear needs to communicate this message to them.
We worked around the idea of how Goodyear Wrangler® tyres hug every road, no matter how difficult it is. Goodyear Wrangler® is keeping a strong grip that allows the road and the tyres stay together, regardless any conditions. We used a man-woman relationship metaphor to demonstrate the uniqueness of the tyres. The metaphor creates an engaging yet easy-to-understand visuals that deliver the message.
Although there were no quantifiable results, these visuals have made Goodyear Wrangler® standout amongst any other tyres brand and the clients are happy to see the output.