|Title||ALTERNATIVE MEDICINE KIT|
|Product / Service||MAYNILAD|
|Category||A06. Promotional Items|
|Entrant||Y&R PHILIPPINES Manila, THE PHILIPPINES|
|Entrant Company||Y&R PHILIPPINES Manila, THE PHILIPPINES|
|Advertising Agency||Y&R PHILIPPINES Manila, THE PHILIPPINES|
|Production Company||A DIFFERENT STORY Makati City, THE PHILIPPINES|
|Marcus Rebeschini||Y&R Asia||Chief Creative Officer/Asia|
|Badong Abesamis||Y&R Philippines||Chief Creative Officer|
|Sandy Salurio||Y&R Philippines||Executive Art Director|
|Nonie Azores||Y&R Philippines||Creative Director|
|Flerika Villagracia||Y&R Philippines||Art Director|
|Jon Salutal||Y&R Philippines||Art Director|
|Mary Buenaventura||Y&R Philippines||Chief Executive Officer|
|Agnes Almasan||Y&R Philippines||Account Director|
|Kristine Reyes||Y&R Philippines||Account Supervisor|
|Ariel Bautista||Y&R Philippines||Print Producer|
|Carlos Averion||Y&R Philippines||Studio Manager/Final Artist|
|Buddy Dizon||Y&R Philippines||Final Artist|
|Ringo Francia||Y&R Philippines||Final Artist|
The objective was to provide affordable medication to Filipinos, while promoting the client Maynilad.
The cost of medicine in the Philippines is higher by up to 70% compared to other countries in Asia. 55% of Filipinos can't afford medicines. The objective of the campaign was to be able to offer an alternative and more affordable means of medication, while promoting Maynilad and the benefit of the service it provides: clean water.
Client came up with alternative medicine kits, containing tea bags of various natural ingredients proven to remedy common ailments. Just add water, and their healing power is unleashed.
Because the groups like World Health Organization don't monitor the rise or fall of cases of common ailments, results are impossible to get. The kit was covered, however, by media, online print and broadcast among them. Given away for free, the Maynilad medicine kit has reached thousands of Filipinos, teaching them that with things that can be found in any household, they can cure their ailments affordably. They just have to add clean water.