|Product / Service||HIGHLIGHTER PENS|
|Entrant||CHEIL HONG KONG, HONG KONG|
|Entrant Company||CHEIL HONG KONG, HONG KONG|
|Advertising Agency||CHEIL HONG KONG, HONG KONG|
|Media Agency||STARCOM Hong Kong, HONG KONG|
|Production Company||MASK ILLUSTRATION Chai Wan, HONG KONG|
|Shi Ping Ong||Cheil HK||Executive Creative Director|
|Paul Chan||Cheil HK||Executive Creative Director|
|Wilson Ang||Cheil HK||Creative Director|
|Paul Chan||Cheil HK||Writer|
|Wilson Ang||Cheil HK||Writer|
|Shi Ping Ong||Cheil HK||Art Director|
|Fai Leung||Cheil HK||Art Director|
|Ivan Au||Cheil HK||Art Director|
|Toby Hong||Cheil HK||Designer|
|Jay Jeong||Cheil HK||Account Service|
|Jeremy Li||Cheil HK||Account Service|
Everyone knows that a good highlighter pen can draw attention to specific sections of text. The key challenge was to demonstrate this in a fresh way with incredible stopping power.
Our brief was to dramatise the benefit of Stabilo highlighter pens in a fresh way.
Instead of highlighting a specific section of text, we translated the entire Bible onto one single page, visually. Each and every story was intricately illustrated to form one incredibly detailed poster. We then highlighted the one single story of Judas betraying Jesus to show how a good highlighter pen can be used to draw attention to just one specific section within one of the biggest books on earth: the Bible.
The campaign appeared on dozens of sites around the world. Store enquiries shot up. And general excitement and buzz about a product that got passed on to other products in the extensive Stabilo portfolio.