JUDAS

TitleJUDAS
BrandSTABILO (E-TEKLON)
Product / ServiceHIGHLIGHTER PENS
CategoryA01. Posters
EntrantCHEIL HONG KONG, HONG KONG
Entrant Company CHEIL HONG KONG, HONG KONG
Advertising Agency CHEIL HONG KONG, HONG KONG
Media Agency STARCOM Hong Kong, HONG KONG
Production Company MASK ILLUSTRATION Chai Wan, HONG KONG

Credits

Name Company Position
Shi Ping Ong Cheil HK Executive Creative Director
Paul Chan Cheil HK Executive Creative Director
Wilson Ang Cheil HK Creative Director
Paul Chan Cheil HK Writer
Wilson Ang Cheil HK Writer
Shi Ping Ong Cheil HK Art Director
Fai Leung Cheil HK Art Director
Ivan Au Cheil HK Art Director
Toby Hong Cheil HK Designer
Mask Illustration Mask Illustration Illustrator
Jay Jeong Cheil HK Account Service
Jeremy Li Cheil HK Account Service

Brief Explanation

Everyone knows that a good highlighter pen can draw attention to specific sections of text. The key challenge was to demonstrate this in a fresh way with incredible stopping power.

The Brief

Our brief was to dramatise the benefit of Stabilo highlighter pens in a fresh way.

How the final design was conceived

Instead of highlighting a specific section of text, we translated the entire Bible onto one single page, visually. Each and every story was intricately illustrated to form one incredibly detailed poster. We then highlighted the one single story of Judas betraying Jesus to show how a good highlighter pen can be used to draw attention to just one specific section within one of the biggest books on earth: the Bible.

Indication of how successful the outcome was in the market

The campaign appeared on dozens of sites around the world. Store enquiries shot up. And general excitement and buzz about a product that got passed on to other products in the extensive Stabilo portfolio.